Brand Center
Logo | Colors | Typography
At Hughes General Contractors, our logo is more than just an image; it represents our brand identity and the values we stand for. Consistent and accurate usage of our logo is essential for building and maintaining our brand equity, ensuring that Hughes General Contractors is instantly recognizable. Misuse or inconsistency in our logo application can diminish the value of our brand, leading to confusion among our target audiences and undermining our credibility. Therefore, it's crucial to adhere to the guidelines outlined in this document to ensure proper utilization of the Hughes General Contractors logo. Whether for informal or formal communications, we provide various logo formats tailored to suit different contexts. Informal logos may omit certain elements like "General Contractors" to accommodate shorter or more casual communication settings. However, it's important to note that informal logos may not always be suitable, especially for communications reaching audiences less familiar with Hughes General Contractors or accessed via websites.
For any inquiries or assistance regarding our logo usage guidelines, please reach out to us at marketing@hughesgc.com. We're here to help ensure that our brand remains strong and consistent across all platforms and communications.
CAPSULE LOGO
How to download a logo from our website:
Right-click on the format you want to download. A context menu will appear.
Select the “Save Link As” option from the context menu.
In the file explorer, choose the folder location where you want to save the image.
GENERAL USE
Below are general guidelines for placement of the Hughes logo. There may be exceptions based on photography composition, template restrictions or environmental limitations. Exceptions are subject to brand review. The distance of the logo from all edges (top, bottom and sides) of the layout should be at least .5 inches. This is based on typical, standard-sized pieces. When .5 inches from edges is not possible, such as in certain digital communications/ channels, include as much distance as the space allows. Follow clear space guidelines for distance between the logo and any graphics or copy on the page. Only include one logo per visual plane. Do not lock up the capsule logo or the medallion logo with any other logo or graphic. Do not crop the Howdy Symbol.
INCORRECT LOGO USAGE
Alteration of the logo in any way is not permitted.
Below are examples of unacceptable usage to avoid.
MEDALLION LOGO
AI
AI is a vector file for web that can be scaled up or down on responsive and HD devices without a loss in quality. Because of their scalability and reduced file size, AI files are preferred over PNG for web. AI files can also be placed in videos and other digital pieces.
MINIMUM SIZE
The minimum acceptable logo size is 0.5 inches wide. The logo should not be made overly large, but sized appropriately based on the design aesthetic of the piece. The typical size of a standard logo for an 8.5 x 11 ad, for example, would be 1.5 to 2 inches wide, measured by the overall width of wordmark with the outlining capsule.
CLEAR SPACE
In order to maintain the integrity of the logo, it is important that nothing infringes on its space. The absolute minimum amount of clear space is equal to the HUGHES ‘H’ width (see "H" in diagram).
CORRECT LOGO USAGE
Hughes has established brand equity and recognition through consistent use of black and orange. The black capsule logo is the standard logo for all uses. The background color of your piece will determine when alternative logo colors are used, as well as any requirements such as a black and white document or a project requiring a one-color logo application.
How to download a logo from our website:
Right-click on the format you want to download. A context menu will appear.
Select the “Save Link As” option from the context menu.
In the file explorer, choose the folder location where you want to save the image.
The standard Hughes Capsule logo is specifically created art, owned by Hughes General Contractors. It is not to be used as a typeface and should never be recreated using fonts. The following pages show the approved logo formats. Always use the original and approved logo artwork available in the Brand Center; never recreate or alter.
PNG
This version of the logo would typically be used in more formal communications or in cases where the audience may not be as familiar with Hughes General Contractors. Medallions are often used as a fashionable and stylish way to symbolize a person's heritage, tradition, achievements, or personalization.
PNG
AI
Because PNG files can only be saved with the RGB color space, they are only for use with documents that will be viewed on a screen. This file type has a transparent background.
Because PNG files can only be saved with the RGB color space, they are only for use with documents that will be viewed on a screen. This file type has a transparent background.
AI is a vector file for web that can be scaled up or down on responsive and HD devices without a loss in quality. Because of their scalability and reduced file size, AI files are preferred over PNG for web. AI files can also be placed in videos and other digital pieces.
MINIMUM SIZE
To maintain the integrity of the logo, it is important that nothing infringes on its space. The surrounding area should be kept clear of competing text, images and graphics. The absolute minimum amount of clear space is equal to the HUGHES ‘H’ width (see "H" in diagram).
CLEAR SPACE
In order to maintain the integrity of the logo, it is important that nothing infringes on its space. The absolute minimum amount of clear space is equal to the HUGHES ‘H’ width (see "H" in diagram).