Brand Center

Logo | Colors | Typography


HIND MADURAI BOLD

USE FOR H1, H2, H3, HEADLINE, TITLE

Lora Bold

USE FOR QUOTE

Hind Madurai

USE FOR BODY TEXT

HEADLINE

Sub-headline

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim.

Primary

Hind Madurai was developed explicitly for use in User Interface design, Hind’s letterforms have a humanist-style construction, paired with seemingly monolinear strokes. Most of these strokes have flat endings: they either terminate with a horizontal or a vertical shear, rather than on a diagonal. This helps create clear-cut counter forms between the characters. Additionally, Hind’s letterforms feature open apertures and counterforms. The entire family feels very legible when used to set text.

Secondary

Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text.